Q4 2023 Performance of Top Beauty Retail Apps in Europe

As the year wrapped up, the beauty retail app sector in Europe saw varied performance metrics across the board. Data provided by Sensor Tower offers a closer look at how these applications fared in the fourth quarter of 2023.

SEPHORA - Maquillage, Parfum held a steady download trend, ranging from approximately 105K to 184K over the quarter. The app also saw a significant spike in weekly active users, starting at 522K and peaking at 751K during the first week of November before ending the quarter with a strong 717K.

Notino: perfumy i kosmetyki experienced a notable surge in downloads, with numbers soaring from 46K to a remarkable 403K in the first week of December. The weekly active users mirrored this trend, initially at 226K and spiking to 677K in the same week, although ending the quarter at a lower 278K.

Douglas - Parfüm & Kosmetik downloads showed a steady increase from 42K to 159K in mid-November, followed by a slight dip towards the end of the quarter. Active users for Douglas consistently grew, starting at around 229K and reaching over 372K in November, eventually closing at nearly 330K.

LOOKFANTASTIC: Beauty & Makeup downloads fluctuated throughout the quarter, with an early peak of 54K, and after some variability, ended with around 36K downloads in the last week. The app's weekly active users showed a steady climb from 177K to 214K, indicating a growing user base throughout the quarter.

Superdrug had a more modest performance in downloads, starting at close to 30K and peaking at 53K during the holiday season. Weekly active users for Superdrug saw a gradual increase from 66K to an impressive 108K by the year's end.

For more insights into the performance of beauty retail applications and other market data, Sensor Tower provides detailed analysis and reports on the latest app trends.